Data Protection Declaration
Information on the Collection of Personal Data
Thank you visiting our website.
We want to inform you about the handling of your personal data when using our website.
The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is:
Mathis Trading GmbH
Address: Wiggenhalde 11
6010, Kriens
Switzerland
E-Mail: info@shopnatural.ch
Compliance with data protection regulations is of particular importance to us. The aim of this data protection declaration is to inform you about the type, scope and purpose of the processing of personal data and the rights that exist for you, insofar as you are a data subject as defined by Art. 5 lit. Art. 5 lit. b Swiss Federal Law on Data Protection (DSG) or Art. 4 No. 1 of the EU General Data Protection Regulation (DSGVO). This data protection declaration applies to the website with the Swiss top-level domain "www.shopnatural.ch" of the Mathis Trading GmbH. If the website with another country-specific top-level domain is accessed, both data protection declarations apply if the website is accessed from Switzerland.
Data Collection When You Visit Our Website
When using our website for information only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server.
1. Basic Information
When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
-Date and time at the moment of access
-Amount of data sent in bytes
-Source/reference from which you came to the page
-Browser used
-Operating system used
-IP address used
When you register for an e-mail newsletter, our shop requires your e-mail address to which the newsletter is to be sent. Any further information is voluntary and will be used to address you personally and to personalize the newsletter as well as to clarify any queries regarding the e-mail address.
If you register for the newsletter on this website, we will use the data you enter exclusively for the purposes stated in the newsletter registration or to inform you of relevant circumstances regarding this service or its registration.
Data processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.
The web server temporarily records the connection data of the requesting computer (IP address), the pages you visit on our website, the date and duration of the visit, the identification data of the browser and operating system type used as well as the website from which you visit us and the successful retrieval in log files. The technical administration of the websites and anonymous statistical surveys enable an evaluation of the access to our website and an analysis with the aim of increasing the data protection and data security in our enterprise, and ultimately ensuring an optimal level of protection for the personal data we process.
The data of the server log files are stored separately from all personal data provided by you for analysis purposes for 12 months and then deleted.
If you have any questions or request and you contact us by email you agree and consent to the personal data communicated with your request or enquiry being processed for dealing with your request or enquiry.
The legal basis of the processing is your consent (GDPR section 6.1.a) or our legitimate interest in addressing the concerns of customers and interested parties with respect to our products or company (GDPR section 6.1.f).
For the handling of health data and communications relating to undesirable product effects and to be able to respond to your enquiries and requests promptly and comprehensively, we will forward your enquiries to the suppler of the product.
This website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
This website has incorporated social media / social sharing features.
2. Online Marketing
Shopnatural.ch itself does not collect any personal data by means of the social plugins or via their use.
Our online shop has concluded a contract with its email marketing service provider.
Facebook pixel for creating custom audiences with extended data matching feature.
Our online offer is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter "Facebook").
If a user, who has given his explicit consent, clicks on an advertisement placed by us and played on Facebook, an addition is made to the URL of our linked page by Facebook pixels. This URL parameter is then entered into the user's browser via a cookie after it has been forwarded, which is set by our linked page itself. In addition, this cookie collects specific customer information, such as the email address that we collect on our Facebook-associated website during transactions such as purchases, account signups, or registrations. Enables the data, including the specific customer data, is forwarded to Facebook.
With the help of the Facebook with extended data matching feature, Facebook is able to determine visitors of our online offer as a target group for the presentation of ads. Accordingly, the Facebook with extended data matching feature to display Facebook ads placed by us will be presented only to Facebook users who have shown an interest in our online offer or who demonstrate certain characteristics. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were forwarded to our website.
All transmitted data is stored and processed by Facebook to enable a connection to the respective user profile and to allow Facebook to use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines.
For the transfer of data to the USA, the provider invokes standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
3. Rights of the Data Subject
The applicable data protection law grants you the following comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data:
-Right of access by the data subject pursuant to Art. 15 GDPR;
-Right to rectification pursuant to Art. 16 GDPR;
-Right to erasure (“right to be forgotten”) pursuant to Art. 17 GDPR;
-Right to restriction of processing pursuant to Art. 18 GDPR;
-Right to be informed pursuant to Art. 19 GDPR;
-Right to data portability pursuant to Art. 20 GDPR;
-Right to withdraw a given consent pursuant to Art. 7 (3) GDPR;
-Right to lodge a complaint pursuant to Art. 77 GDPR.
4. Right To Object
If, within the framework of a consideration of interests, we process your personal data on the basis of our predominant legitimate interest, you have the right at any time to object to this processing with effect for the future on the grounds that arise from your particular situation.
If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to further processing if we can prove compelling reasons worthy of protection for processing which outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data which are used for direct marketing purposes. You may exercise the objection as described above.
If you exercise your right to object, we will stop processing the data concerned for direct advertising purposes
5. Duration of Storage of Personal Data
The duration of the storage of personal data is based on the respective legal basis and the purpose of processing and on the respective legal retention period.
When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 (1) GDPR, unless we can provide compelling grounds for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until the data subject exercises his right of objection pursuant to Art. 21 (2) GDPR.
For the handling of health data and communications relating to undesirable product effects and to be able to respond to your enquiries and requests promptly and comprehensively, we will forward your enquiries to the suppler of the product.
In all other processing situations, the stored personal data will be erased if they are no longer necessary for the purposes for which they were collected or otherwise processed.